This was a really cool campaign page I got to design for Fintoto, the Finnish horse racing company that is authorized to conduct horse betting activity in Finland.

The Seiskan ravikoulu (Seiska magazine’s horse racing school) was a supplement for a periodical advertorial published in the weekly Seiska magazine.

In Finland horse races have not been as popular as for instance in our neighbouring country of Sweden. There the races have long had widespread popularity. The horse races are linked in media with celebrities and even the Swedish Royal family. The Fintoto campaign worked on increasing awareness of the horse races making it a luxury for everyone. Several Finnish celebrities updated their weekly blogs in the website. The site even included a flash animation teaching readers how to correctly fill out the horse race tickets and wait for your win.