Dress Like Your Inner Hero(ine)
Ecommerce by FutureAgoStep into a realm where fashion transcends time and space. At the webshop FutureAgo, the enchantment of steampunk is fused with the elegance of gothic, the innovation of cyberpunk, and the ruggedness of post-apocalyptic style into a unique online shopping experience.
The website is designed to immerse you in each distinct aesthetic, with captivating visuals and intuitive navigation that make exploring collections for women, men, children, and pets an adventure in itself. From intricate steampunk gears to sleek cyberpunk neon, every detail of FutureAgo is crafted to transport the visitor into a world where their fashion dreams become reality.
The new FutureAgo website was published in the spring of 2020.
Challenge
In an oversaturated market flooded with a myriad of fashion web stores and smaller drop-shipping shops during the onset of the global Covid pandemic, distinguishing an online fashion store became particularly challenging.
Solution
To stand out and give the website a bit of punch and grittyness, leveraging unique aesthetics such as steampunk, gothic, sci-fi, cyberpunk, and post-apocalyptic undertones would provide a distinctive edge. Achieving this involved designing dynamic layouts and product category structures that reflect each style’s unique characteristics while maintaining an intuitive shopping journey.
Result
By crafting immersive, theme-driven layouts and product presentations that evoke each style’s specific atmosphere — like steampunk’s intricate machinery, gothic’s dark allure, sci-fi’s futuristic clean lines, cyberpunk’s vibrant neon, and post-apocalyptic’s rugged realism — FutureAgo could apply a memorable and more engaging shopping experience. This thematic differentiation not only captivated visitors but also fostered a unique brand identity that could attract and retain customers in a crowded digital landscape.